Seed Information and News

MCPR Members – The American Seed Trade Association (ASTA) wanted to let you know you about some new plant breeding innovation (PBI) communications resources now available from ASTA.
We officially launched our new public-facing PBI microsite: Also, we have a PBI Communications Toolkit available on the members-only site (under issue areas – communications). In the toolkit you’ll find a template industry presentation, a discussion guide, and message map.

Plant Breeding Innovation (PBI) Communications Toolkit
• PBI Module at
• Research & Messaging Guide at
• Message Map at

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