Seed Information and News
MCPR Members The American Seed Trade Association (ASTA) wanted to let you know you about some new plant breeding innovation (PBI) communications resources now available from ASTA.
We officially launched our new public-facing PBI microsite: www.seedinginnovation.org. Also, we have a PBI Communications Toolkit available on the members-only site (under issue areas communications). In the toolkit youll find a template industry presentation, a discussion guide, and message map.
Plant Breeding Innovation (PBI) Communications Toolkit
PBI Module at http://www.betterseed.org/wp-content/uploads/PBI-Industry-Presentation_FINAL.pptx
Research & Messaging Guide at http://www.betterseed.org/wp-content/uploads/ASTA-Research-and-Messaging-Guide.pdf
Message Map at http://www.betterseed.org/wp-content/uploads/ASTA-Message-Map-FINAL.pdf
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