Seed Information and News
MCPR Members – The American Seed Trade Association (ASTA) wanted to let you know you about some new plant breeding innovation (PBI) communications resources now available from ASTA.
We officially launched our new public-facing PBI microsite: www.seedinginnovation.org. Also, we have a PBI Communications Toolkit available on the members-only site (under issue areas – communications). In the toolkit you’ll find a template industry presentation, a discussion guide, and message map. http://www.betterseed.org/members-only-issue-areas/
Plant Breeding Innovation (PBI) Communications Toolkit
- PBI Module at http://www.betterseed.org/wp-content/uploads/PBI-Industry-Presentation_FINAL.pptx
- Research & Messaging Guide at http://www.betterseed.org/wp-content/uploads/ASTA-Research-and-Messaging-Guide.pdf
- Message Map at http://www.betterseed.org/wp-content/uploads/ASTA-Message-Map-FINAL.pdf